Executive Networking & Technology Group ExecTec of LA Message Board › Getting noticed is the key...

Getting noticed is the key... Get the right headline & design for your promotions.

Scott Taylor
Posted Jun 30, 2010 10:26 AM
user 10720928
Encino, CA
Post #: 3
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As a long time LA resident and 14 year business owner and professional marketer here in Encino, I have seen many of you with really great offers that just don't get enough exposure, or properly targeted eyes or mind-share.

As you may know, marketing is always a test until the results are in, and even then, the next campaign or promotion will likely have very different results if you are not disciplined about your marketing, tracking and feedback, and the key again is proper targeting, compelling subject lines for online, and headlines for print, strong copy for your offer(s), and a great "attention getting design" to pull the eye of the properly targeted prospects.

Don't keep doing the same things if the results are poor! Change things up, try a different designer if your results are off. Marketing matters. Always be marketing!

Let me know if I can ever be of service. I have always offered a free consultation for local owners.

I have two businesses, FastPath Coaching, and TaylorMade Marketing.
My companies do three things: 1.) FastPath Coaching is focused on Executive Coaching, 2.) Guest Speaking at Sales and Marketing meetings, as well as Training with a solid accountability program, and 3.) TaylorMade Marketing is my main business which has been here since 1996, and we are a very affordable boutique copy & design firm for online and offline promotions and campaigns. (An ad agency.) Let me know if I can ever be helpful: 818.344.6800
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