Are you a victim of bad sales efforts?

Do people call you or worse yet drop by your office offering services you do not want and may not even need? When was the last time someone called up and offered you a great deal on something irrelevant to your business or role?

Now I am not in sales specifically (although we all are to some degree) but I do have a sense of empathy for sales people who in an effort to justify what they are paid or earn that critical commission must endeavor in the non-ending drudge and often ineffective process of cold calls.

However the simple fact is that 90% of the time these people are wasting their time and my time because there is no opportunity no matter how good or bad their product is. These people are only interested in selling to anyone and not providing solutions that people want.

People are not looking to be sold to, they rather have problems and are looking for solutions.

Are you selling at your target or are you offering to help them solver their real problem?

How can sale people make better approaches?

Keith M. Eades, author of The New Solution Selling, defines a solution as a mutually agreed-upon answer to a recognized problem. In addition, a solution must also provide some measurable improvement. By measurable improvement, he mean there is a before and might be after. Now we have a more complete definition of a solution; It's a mutually shared answer to a recognized problem, and the answer provides measurable improvement.

Join us as we explore the dark and the bright side of the sales process.

As always, there is no better way to meet and connect with other executives then over dinner and conversation. $21 in advance via PayPal or $25 at the event gets you a full dinner, drink and the best networking around.