Zapos CEO Tony Hsieh will launched his second book on Monday of next week in which he expands on his path to Profits, Passion, and Purpose.

* Pay new employees $2000 (now $3000 I hear) to quit.
* Make customer service the responsibility of the entire company, not just a department.
* Focus on company culture as the #1 priority.
* Apply research from the science of happiness to running a business.
* Help employees grow both personally and professionally.
* Seek to change the world.
* Oh, and make money too.

With over $1 billion in gross merchandise sales annually and being acquired by Amazon in a deal valued at over $1.2 billion on the day of closing there is more then just fluff to the Zappos way of doing business.

So has Tony Hsieh really found a new path from good to great and if so what is really differentiating his company from others?

Can happiness and passion produce profits and purpose in not only life, but business?

Can culture make or break a business?

Come Join us as we explore if their is really magic in the Zappos equation or of if Tony's brute force of will is driving this bus down the road of success.

As always, there is no better way to meet and connect with other executives then over dinner and conversation. $21 in advance via PayPal or $25 at the event gets you a full dinner, drink and the best networking around.

In the interest of full disclosure ExecTec has received a sponsorship from the publisher of the book however despite that I think the company and the book will make worthy fodder for my weekly thinly veiled excuse to get you all to come out and meet each other.