We all have one; a message we need to get out. It might be that our companies services are better then the other guys or it might be to promote our cause or event. However we all struggle to find the most effective means of communicating our messages.

Call it promotions or advertising the big issue is that the most effective methods of getting ones message out is changing.

Now I am not sure if I totally agree that Online Ads Could Be Worth More Than Print Ads by 2012 however clearly those print ads have seen better days.

While you might think Facebook is all about being social connected with your friends, the company is quickly becoming one of the powerhouses of advertising for both small and big users alike. The Wall Street Journal reported that FaceBook is catching up to rivals Yahoo Inc. and Microsoft Corp. in selling display ads. ComScore reports that in the first quarter, Facebook pulled ahead of Yahoo for the first time and delivered more banner ads to its U.S. users than any other Web publisher.

Facebook not one to be idle and clearly not afraid to stub its privacy toe in an effort in stretch the limits will join the location based party any day now with McDonalds and other brands looking to take advantage of an overwhelming amount of GPS capable devices.

Starbucks is obviously looking to boost their store traffic between 3-5pm weekdays and is offering half-priced Frappuccino's to help you form that late afternoon premium coffee drink habit. Besides promoting on their http://www.frappuccin... web sit where you can RSVP on Facebook for the event (letting all your friends know to join you), you can even set up a SMS reminder so you do not forget to dash out when work intrudes on your plans. Starbucks has also partnered with BrightKite so that while you are waiting for your drink you can check-in and get your favorite drink as a badge on your profile. This way we will all know that you escaped for your favorite Venti, 2%, No Whip, Java Chip Frappuccino.

While clearly your boss will appreciate your caffeine amp performance while you work till 2am on that extra report he dinged you with for missing the late afternoon staff meeting, you will have help add countless impressions for Starbucks with your friends, co-workers, and the HR person processing your write-up for missing the meeting.

With countless new tools an opportunities for promoting our messages it is time we gathers to share how best to leverage Facebook, Twitter and countless other outlets for our messages.

As always, there is no better way to meet and connect with other executives then over dinner and conversation. $21 in advance via PayPal or $25 at the event gets you a full dinner, drink and the best networking around.