We discussed at our last dinner that we don't often see sales people and those that we do are off selling more often then sharing pizza with us at D'amores. That being said selling is what it is all about. The transfer of funds from one person to another in exchange for products and or services is one of the primary (not only) keys to success.

However we are never alone in our endeavor to push our wares and our wares are sometimes no more unique then the latest 3D version of boy meets girl. Now the sales people are ready willing and primed to close the deal but before you close, you got to sell.

So how does one differentiate one self from the the competition down the street and around the corner. Everyone has product or service and everyone has people, systems and processes to close and finish the deal but how do you make sure that they ever get that chance.

Now there are tons of tools, theories, consultants, methods, books and schools of thought. The question is what is right for you and your something which will justify the transferring funds from them to us/you?

Do you create a website, write a blog, immerse yourself in the mantra of SEO, invest your free time in twitter, sub contract a marketing department and or buy out a PR firm?

Does design trump simplicity or will 3 more sales people do the trick? Is it more important that you rank in the top 5 on a given Google search or that the right people are singing your praises to all their friends?

While there is no universal right answer to many of these question, do not despair but rather join us as we discuss what can work for your specific situation and what you should and should not focus on in your quest to close your sales.

As always, there is no better way to meet and connect with other executives then over dinner and conversation. $21 in advance via PayPal or $25 at the event gets you a full dinner, drink and the best networking around.